Roar Search Marketing can provide the details you need when it comes to effective online strategies and latest search algorithms.

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1. What is SEO?

SEO is the process of building traffic through free, organic listings on search engine result pages (SERPs). This usually involves creating content, changing HTML codes, and adding backlinks to increase a site’s visibility. It may also target local, image, video, and industry-related searches.

2. How long does SEO take?

SEO is a long-term strategy, for long-term gains. We recommend a minimum length of 12 months, as this ensures multiple first page listings for your keywords. Plus allows you to “cement” your business on to the first page for longer. Although SEO is something that is best done on a continual basis, a month 12 length allows you to stop SEO for quite sometime (except in very competitive markets e.g. insurance or weight loss) and still reap the benefits on being on the first page. SEO firms that say anything less this have only their selves in mind. Do not enter any SEO campaign for the short-term in mind.

3. When will we see results?

Results will often be seen within a few weeks, particularly for websites that have never had a professional SEO strategy. The process of building a successful website and gaining traffic requires a great deal of time and effort. First page results may surface one or two months after implementing SEO strategies, or may take 6 to 12 months. It all depends on the competition for each keyword, and how good your SEO company truly is.

4. How do you track results?

Our specialists use different metrics to track the progress of your website. We use specialised software to track your rankings in the search engines, and check actions and conversion rates from organic traffic. We also track traffic levels using Google Analytics.

5. Should SEO be ongoing or can it be done once?

SEO should be an ongoing process, as search algorithms, user behaviours, and competition levels change over time.

6. Why is SEO so expensive?

Reasons some SEO firms offer their services at high rates may vary–competitive keywords, ranking aspirations, and extensive research. These, however, may still depend on the campaign you plan to work on. When it comes to pricing, you can consult our specialists at Roar Search Marketing.

7. What work is involved in SEO?

SEO involves many processes: market analysis, keyword research, content creation, link building, and monthly maintenance and reporting.

8. How long does it take to do SEO?

Implementing new strategies usually take a week to accomplish, depending on the campaign. The entire SEO process may continue for one or two months after the initial implementation of the strategies. Our team also conducts continuous maintenance until your achieve the results you want.

9. What is on-page SEO?

This is the process of optimising keywords found in the content of your website. Specialists alter text, images, and links on your site to reach standards set by search engines. On-page SEO helps your site rank by removing duplicate content and reaching keyword density to help your site rank across search engines.

10. What is off-page SEO?

This is the process of creating quality links to help your site rank. It involves creating and submitting content to relevant websites to increase traffic. Our SEO specialists usually submit these to third party websites, social networks, and forums.

11. What are keywords?

Keywords are important elements in web optimisation. These are the words or phrases users often type into search engines when they make a query. Roar Search Marketing conducts keyword research to help you choose the right phrases to use for your campaigns.

12. What are Meta tags?

These are HTML codes found in a website’s header. These codes help search engine spiders or browsers index your site or gain data on your website’s content.

13. Is SEO dead?

No. With the current changes in user behaviour and search algorithms, SEO has been more alive than ever. There exists a huge opportunity to build powerful websites and develop an unfathomable online traffic using on-page and off-page SEO elements.

14. What does Google love?

Creating links and content are not the only things that will make Google fall in love with your site. Search engines also look for site interactivity—the number of visitors, the duration of their visits, and the number of sales conducted within the website.

15. What does Google dislike?

Google may not favour your site if you do not have quality content that may prompt action from your visitors. Black hat SEO tactics are also a big no-no, as search engines may ban or penalize your site.

16. Can SEO harm my website?

Search algorithms continue to change and may cause certain effects on your website. The more important matter is you need to implement authentic, white hat SEO tactics to prevent harm on your website.

17. Are blogs important in SEO?

Although blogs do not have a massive effect on overall rankings, these may provide fresh, unique content search engines can index. These are also effective ways of adding more information on your site and attract more visitors.

18. Do SEO companies have special relationships with search engines?

No SEO firm has “special relationship” with Google or any search engine. Companies claiming they have special connections are most likely buying sponsored PPC ads and resell them at higher prices.

19. Is it a good idea to optimise plural or singular forms of keywords?

Search engines may index your site, no matter what form you use for keywords. It is always a good idea to go for both options to avoid any restrictions—our SEO specialists can help research the most appropriate words to use for targeted visitors.

20. Does switching hosts have an effect on rankings?

No. Search spiders can index pages with the new host. Once you track these spiders on the new log files, you can safely take down the site from the old server.

21. What is the difference between white hat and black hat SEO?

White hat SEO refers to strategies that comply with the standards set by major search engines. These offer stronger positioning and help deliver more traffic. Black hat SEO, on the other hand, means strategies that deviate from the standards and use tricks or cheats. Search engines ban websites that use this form of SEO.

22. How long does the effect of SEO last?

SEO helps your site stay at the first pages of major search engines like Google, Yahoo and MSN. Results may last for many months or years, as long as you conduct regular maintenance.

23. How much does SEO cost?

The overall cost for an SEO service may depend on the campaigns and your website’s performance. SEO specialists may help work around strategies that can fit your budget.

24. How effective is on-page optimisation?

On-page optimisation may help search spiders index your site and drive more traffic. Providing fresh content and rich Meta data also helps avoid duplication with other websites.

25. What keywords will you use?

Our team may conduct a market analysis and check the overall performance of your site to determine the right keywords for every campaign. You can also brainstorm keywords with our specialists and account managers.

If you have any more questions about our SEO service, please feel free to contact us at 03.9754.7569.

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