Blogging has become a popular and lucrative activity for many people. Topics can cover a wide range from general interest to fashion, and technology. There is no shortage of things to write about when the name of the game is promoting your expertise and personal brand.
Owning a blog is simple, since many platforms provide free blog creation services. Rating highly and gaining visibility however is a different matter.
Here are a few tips to follow when creating a valuable blog:
Choose Your Audience
Reach out to a group interested in your chosen topic. If you talk about quantum mechanics to a group of teen-age girls, it is likely that you will get nothing for your trouble. Tap audiences that are within the high-share group. This group is a subset that loves re-blogging, re-posting, and repeating every word you say. A move like this is only possible by targeting a specific set of individuals, really getting to know them, and gearing all your effort toward them.
Utilising Forums and Communities
Many people find that connecting with an internet personality is one of the things that keep them coming back. Therefore make yourself available via related forums and communities. Monitor the comments section of your blog, and make it a point to respond to everyone. Do more than a trite, formal reply, and take the time to focus on an individualised response for each visitor.
Look into SEO
Search engine optimisation is one of the best ways to generate visitors to your blog; start looking into associated strategies and implementing one each day. You may download our Beginner’s Guide to SEO for Small Business here. For more help, we also offer a free SEO health check for your blog.
Tap Social Media Platforms
Other than expert SEO advice, it would be beneficial to look into cross posting on social media platforms such as Facebook and Twitter. This will help you spread your material throughout the Internet. The larger your audience reach, the greater chance you will be visible to the right people.
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